Frozen Paw 5K
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2026 Frozen Paw 5K : event overview
The 2026 Frozen Paw 5K takes place on January 18, 2026, in Downtown Rochester, Michigan. The event supports Leader Dogs for the Blind and lists a fundraising goal of $20,000; $1,385.28 has been raised so far. The event page shows 89 participants and identifies Chief Financial Credit Union as the presenting sponsor. The host location is Rochester Mills Beer Company. The event is presented as part of the Frost Festival in Rochester.
Event details and registration
The event includes an in-person 5K and a Virtual 5K option. In-person registration is offered as a Basic Package and a VIP package. The VIP category is capped at 400 registrants and includes branded extras such as a coffee mug and winter scarf in addition to standard race items. Price points listed on the event page include a Basic Package starting at $34.09, a VIP Package starting at $39.44, and a Virtual 5K priced at $44.79 (virtual includes shipping). Registration fees are described as inclusive of mandatory charges. Packet pick-up (swag pick-up) is scheduled on January 16 and 17 at the Leader Dogs for the Blind campus and on January 18 at the race site. Registered participants receive a long-sleeve race shirt, a 3-inch race medal, a race bib, and a coupon for a beverage and food item at the post-race party. Sponsors named on the page include Tevra Brands, United Wholesale Mortgage, Jersey Mike's Subs, Coastal Pet Products, Blue Cross Blue Shield of Michigan, and others. Visit the organization's website for the most recent information.