5K Run with the Roses
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Event overview
lululemon 5K Run with the Roses is a road running event held in Pasadena on December 31, 2025. The course follows the route of the Rose Parade. The event distance is 5K (3.1 miles). Awards will be provided for both the Beat the Countdown challenge and the general start.
Beat the Countdown challenge and social impact
Beat the Countdown is an optional challenge in which participants aim to complete the 5K in under 20 minutes. Spots for this challenge are limited. Participants must select the "Beat the Countdown" start group during registration and provide a link to race results that show their full name and complete results to validate eligibility. There is no additional cost to enter the Beat the Countdown challenge. The event lists IT’S BIGGER THAN US (IBTU) as a social impact partner; IBTU describes work in disaster relief and long-term recovery, including a dedicated IBTU Relief effort after Los Angeles wildfires, and services such as case management and real-time referrals. Event contact is listed as DMSE Sports. Visit the organization's website for the most recent information.