The Bra Run
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THE BRA RUN : Year Nine
THE BRA RUN is an in-person community event presented by TrailblazHers Run Co., held in Boston at Icon Nightclub on Sunday, July 26, 2026. The event is described as a celebration of movement, community, and togetherness rather than a competitive race.
Participants may choose between movement options on the course, completed at their own pace:
- 3-mile run
- 1.5-mile walk
The day includes music, a dance party, and an empowerment circle. On-site activations listed by the organizer include a glitter station, a photobooth, massage services, and footwear demos. Limited free lululemon sports bras are available on a first-come, first-served basis. Event partners include lululemon, PUMA, and Marathon Sports.
The event is presented as family-friendly and open to all ages. Check-in and activations open prior to the movement portion, and the program combines social, wellness, and retail elements alongside the run and walk options. Visit the organization's website for the most recent information.