Swags 10k
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Event overview
Swags 10K is scheduled for Thursday, January 1, 2026, in Iroquois Park, Louisville, KY (5216 New Cut Rd., 40214). The event includes the following distances:
- 10K
- 1 Mile Fun Run
The 10K is open to participants aged 10 and older. Standard race entry is $10. A shirt and bracelet option is listed at $35. A packet pickup add-on is listed at $10. Registration details note that the 1 Mile registration ends on January 1, 2026.
Course and logistics
The start and finish are in the vicinity of the amphitheater and event plaza at Iroquois Park. The route runs clockwise for a full loop of the park, travels up Uppill Rd to Toppill Rd where a U-turn is located, and passes through the golf course section of the park.
Packet pickup is available the day before the event at Swags South (7415 3rd Street Rd., Louisville, KY 40214) and at the Iroquois Park amphitheater for those who selected on-site pickup or register on the day of the event. Prize categories include overall male and female winners, plus mystery individual and team prizes.
Charitable focus and community features
Proceeds benefit the Swag Hartel Generosity Initiative. The Initiative lists three focus areas: Youth Access (providing running shoes and equipment), Community Support (partnering with local organizations to expand access to running and wellness), and Global Impact (supporting the Kenyan Kids Foundation). The event also invites ten local run clubs and community groups to set up along "Resolution Row"; spaces are free for clubs on a first come, first serve basis. Visit the organization's website for the most recent information.
