Famously Hot Pink Half Marathon
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Event overview
The 35th Walk for Life and Famously Hot Pink 10K + 5K is organized by Prisma Health Midlands Foundation and takes place on October 11, 2025, at Segra Park in Columbia, South Carolina. The event supports Prisma Health Breast Centers in the Midlands and notes that over the past decades the walk and run have helped raise more than $12.6 million for breast care services and equipment.
Race details and fundraising
The event includes multiple participation options:
- 10K
- 5K
- 800 m Aflac Kids Fun Run (1/2 mile)
The 5K and 10K have certified course maps. Finish lines for the 10K, 5K and walk are inside the Segra Park ballpark. The Aflac Kids Fun Run participants receive a bib, a pair of sunglasses after completing the race, and a free shirt; participation is listed at $15. All registrations include an event T-shirt, and registered breast cancer survivors will receive a survivors hat.
Proceeds are designated to purchase diagnostic equipment and patient support items for Prisma Health Breast Centers, including ultrasound units, ultrasound exam tables, and a 3D mammography unit, plus post-mastectomy camisoles and breast bears. The event has a fundraising goal of $500,000 and has raised more than $100,000 to date. Visit the organization's website for the most recent information.