Blue Jean Mile - Milwaukee
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ASICS Blue Jean Mile: F.E.A.R.Milwaukee
ASICS Blue Jean Mile: F.E.A.R.Milwaukee is the sixth annual Blue Jean Mile event scheduled for May 19, 2026, at Summer of '85 Arcade Bar & Restaurant on North Doctor Martin Luther King Jr Drive in Milwaukee, Wisconsin. The event centers on a one mile run held in blue jeans and is part of the broader ASICS Blue Jean Mile series.
The event began in 2020 when a runner set the first Blue Jean Mile world record in honor of his late brother. Since then the event has been used to raise awareness and funds to support mental wellness. Donations are directed to the National Alliance on Mental Illness for those seeking an organizational recipient connected with the event.
ASICS is noted for its motto Anima Sana In Corpore Sano, which translates as A Sound Mind in a Sound Body, and frames the event around the connection between movement and mental health. Registration for the Blue Jean Mile is listed as free for the period from Mar 30 to May 19. The organizer lists the venue as Summer of '85 Arcade Bar & Restaurant at 2213 N Doctor M.L.K. Jr Dr, Milwaukee, WI 53212. Visit the organization's website for the most recent information.
