Matt Mason "Cowboy UP" Triathlon
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Matt Mason Memorial "Cowboy UP!" Triathlon : Smithville Lake, Missouri
The Matt Mason Memorial "Cowboy UP!" Triathlon is a memorial triathlon held at Smithville Lake, Missouri on July 26, 2026. The event was established to honor, pay tribute to, support and celebrate the lives of those who have made the ultimate sacrifice for their country. It carries the name of Matt Mason and reflects values described in the event narrative, such as trust, honor, humility and integrity.
The event program and site materials reference race information, packet pick-up, course distances and pricing, awards, results and photos, parking and directions, and an event schedule. The triathlon also includes an auction, volunteer opportunities and sponsorship options. Proceeds support specific scholarships in Matt Mason’s name at Maple Woods Community College and Northwest Missouri State University and benefit organizations including the Battle Within, American Legion Post 58, Frontline Fly Fishing and other local military-themed groups. Trident sponsors are listed among partners supporting the event. Visit the organization's website for the most recent information.