Matt Mason "Cowboy UP" Triathlon
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Matt Mason "Cowboy UP" Triathlon
The Matt Mason Memorial "Cowboy UP!" Triathlon is an annual multisport event held at Smithville Lake, Missouri. The event was established to honor the memory of Matt Mason and to celebrate individuals who have served and made sacrifices for their country. The competition is open to athletes, volunteers, and spectators who wish to support various military-themed organizations and scholarship programs.
Proceeds from the event provide funding for two scholarships established in Matt Mason's name at Maple Woods Community College and Northwest Missouri State University. Additionally, the triathlon supports several organizations dedicated to veterans and first responders, including The Battle Within, American Legion Post 58, and Frontline Fly Fishing.
The event features a triathlon format and is officially associated with USA Triathlon. Participants can find logistical support through designated parking areas and packet pick-up services provided by the organizers. The race environment encourages a focus on community values such as honor, humility, and integrity. Interested participants are encouraged to register early for the upcoming session on July 26, 2026. Visit the organization's website for the most recent information.